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Vikas Arya,

Dr. Vikas Arya, is a Professor in Markering at Rabat Business School, Morocco. And, his interest area are Metaverse Branding, Augmetned Reality in Mobile Apps, Desitnation Branding in Virtual World, Digital Marketing, Consumer-Behavior, Quantiative Data Anlaysis etc. He is founder (Director) of Blueforskning Research Academy.

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  • Occupation

    Prof. Vikas Arya
  • Mail

    info@vikasarya.in
  • Location

    Morocco
About Me

Vikas Arya,

Dr. Vikas Arya, is a Professor in Markering at Rabat Business School, Morocco. And, his interest area are Metaverse Branding, Augmetned Reality in Mobile Apps, Desitnation Branding in Virtual World, Digital Marketing, Consumer-Behavior, Quantiative Data Anlaysis etc. He is founder (Director) of Blueforskning Research Academy.

Dr. Vikas Arya, is a doctorate in Digital Brand Management, and he is currently associated with Rabat Business School, Morocco, as a Professor of Marketing. He is also Director (Founder) BlueForskning Research Academy. As a research scholar, he has presented his research work at reputed conferences, including EGOS at CBS-Denmark, American Marketing Science 2020 Conference (AMS-USA), and American Marketing Association Winter Conference 2021 (AMA-USA). Prof. Dr. Arya is a Guest Editor of a special issue of Nine International Journals listed in the Scopus &/or ABDC category.  He has published papers in reputed journals such as the International Journal of Consumer Studies, International Journal of Information Management, Computers in Human Behavior, Journal of Retailing and Consumer Studies, Journal of Global Information Management etc. He is an expert in quantitative data analysis and imparted various training sessions/workshops on Research & Data Analysis. His core research and teaching interests are in Consumer Behaviour, Brand Management, Marketing Communication, Destination Branding, Digital Mobile Apps’ marketing, Brand Building using virtual platforms, Sports Marketing, and Communication in Health Care management.

 To contact him, please write at vikas.aryaa@yahoo.in 

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Combination of Skill & Experience

Education

  • Cognitive Sciences

    University of Maine
    2018 - 2020

    The goal of cognitive science is to understand the principles of intelligence with the hope that this will lead to better comprehension.

  • Civil Engineering

    University of Texas
    2016 - 2017

    Civil engineering is arguably the oldest engineering discipline. It deals with the built environment and can be dated to the first time someone placed a roof.

  • Bachelor of Science

    Univercity of Dhaka
    2012 - 2015

    This project is called a thesis and is usually presented in front of a group of people, including university professors who will evaluate it and let the student..

Experience

  • UI/UX Designer

    Envato Market
    2018 - running

    Web Developers are build a website’s core structure using coding languages, while designers are more visually creative and user-focused.

  • Creative Designer

    Bahanno Digital
    2015 - 2017

    Web Developers are build a website’s core structure using coding languages, while designers are more visually creative and user-focused.

Personal Skills

Time Management90%
Effeciency70%
Intigrity80%

Software Skills

  • Ms Office

  • Photoshop

  • Illustrator

  • Figma

My Academic Credentials that I did for publication

Testimonials

What people say about me

News
Blog
  • Place marketing is not a new term but in the context of the tourism industry, it has become the most important tool to generate revenue. Place-marketing referrers to generate the feeling which comes quite natural in a travellers’ mind. Place-marketing strategy is used by marketers to brand a city in a specific way and make the city more famous in a crowed of multiple cities. A smart city project is also helping to build brand value for the city. But, major development is possible only when place-making efforts are drawn from a place of attachment. Every city is having its own characters which make the city lively, like as; a community who live there, their culture and customs, nature of business – Manufacturing business, government jobs, education hub, medical tourism & Nature proximity, etc. Historical background of the city is also considered strongly while designing place-marketing strategies. On the other side, to do place-marketing, targeting specific community is in trend these day, and that too is online-based communities where people have joined based on their mutual common interest. For example; various online communities active on Facebook or twitter influencing people to travel leh-laddak, India in a group of people travelling through bike. The practice of hosting the community on virtual platforms and engaging the people in online- communities to have a conversation on place-branding is not that much easy as it seems to be. The responsibility to do the place-marketing is the combined job of marketers, non-profit organizations, local authorities, common civilians, who can take charge to showcase the best version of their city and make the city environment more friendly, full of fun with a sense of safety and security tourist can have.

    Considering the growth of independent travel, people are interested to take short breaks from their routine work and travelling to their short-distance place. Inbound traveller is most frequent who prefer to visit a place nearby 500 Kms of their home city. For the same, he always prefers low cost airlines, Internet facilities, comfortable stay facilities, and flawless traveling. All these factors helps to develop brand personality of the place. The place –developed personality always remain fresh and motivate others to visit the place via their post on Facebook, WhatsApp status and Instagram, twitter post. It must be capable of evolving to meet the changing attitudes and behaviors of the tourist today and in the future. It must also be capable of encouraging repeat visits, and capable of advancing the interests of related economic activities and employment. The amount of information obtained regarding tourists’ perception is very valuable and should be the basis for the development of effective differentiation strategies. This type of study should be done in a continuous manner, so destination managers can monitor how brand perceptions are evolving.

    Dr. Vikas Arya is a strategist for the digital practices involved in Destination Branding. He is having various research articles in his bucket, which has been published in top level International Journals (A-Star – ABDC). He is currently associated with Rajalakshmi School of Business as an Assistant Professor in Marketing domain. He is exploring new and emerging area of destination branding, place-marketing, role of virtual communities in place-marketing, HENRY’s tourist behaviour etc. & role of mobile apps in decision making system.

  • The effective brands’ equity or brand value helps in place-branding. Brand equity is a combination of place image, customers’ brand satisfaction and their loyalty towards the place and wider visibility of the place name. It’s important to have awareness of place names on a large scale to build the place brand. Awareness, Perceived Image & loyalty, and projected image are important factors to consider while designing strategies for brand monitoring for place-marketing.

    Awareness: Brand awareness is the existence of your brand in the target groups’ members. It can be measured with a simple mechanism, to ask people from the targeted group “name the branded place you remember or aware”. If your brand-place name is in their wish list means you have visibility, and this will help you in a long way to get brand-place recognition as and when it is mentioned to them directly or indirectly. This phenomenon is known as brand recall.  

    Perceived Image, and Loyalty: Perceived image by the tourist, investors, the businessman is being checked pre – and post-visit to the brand-place. Also, their satisfaction level and loyalty are to be measured. These constructs could be the valuable antecedents of brand equity of place, and help to build place-marketing value.

    Projected Image: Projected image is also an important factor which contributes to position place as a branded place for tourist. What is the general consideration people have built about the place, what media coverage is talking about, how city image is being discussed over online communities, i.e. Facebook, Twitter, blogs, online platforms talking about the city? Whether it is good or bad for the branding of the city. Another dimension to notice is; what travel writers suggesting about the place, whether investment agencies are having trust in local authorities, travel agents are supporting the place-marketing campaign. 

    Execution: To make tourism market globalized and more profitable, we have to universalized the inbound and outbound tourists’ preferences, have to consider their principle requirements. Local authorities along with the government support are always on beneficial side to make and implement global strategy for tourist destinations’ promotion (for example, substantial budget, access to local and industry information, possibility of strategic initiatives’ implementation and so on). The main factors of Indian tourism brand development and implementation, based on studying the international experience directly from foreign tourists (who visited India) along with the inbound tourist as well. The basic recommendations on tourism branding strategy would be; to invest on digital marketing, build online communities, trained local authorities to handle the crowed at large level, imergency services. And, most important the complete package for travel assistance, local guide support, supportive and humble conversation from the local people and safety during travel is major concern, we have to provide.

    Dr. Vikas Arya is a strategist for the digital practices involved in Destination Branding. He is having various research articles in his bucket, which has been published in top level International Journals (A-Star – ABDC). He is currently associated with Rajalakshmi School of Business as an Assistant Professor in Marketing domain. He is exploring new and emerging area of destination branding, place-marketing, role of virtual communities in place-marketing, HENRY’s tourist behaviour etc. & role of mobile apps in decision making system. 

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